Sunday, April 3

Week 14, Apr 12-14

.Read for Tuesday: 
  • Chapter 10: Layout 
  • and (online)-- 

.Review for Thursday: Chapter 18: Typography 

In Class--

Discuss: Packaging Files. Bleeds. Working with Body Text.

Complete Practice Exercises 6 & Practice 7 Newsletter Tutorial by the end of this week. 

Complete Poster project (A#7) for critique next Tuesday (April 20). Work on Project 8 (Newsletter Revamp) simultaneously (Due next Thursday).

See current assignments below...

Practice Exercise #6:
Add text to an image in InDesign
(due the end of class Thursday)
 Add Type to Art 
(above by Ami Soto)
  • (2 pts)
    First, watch the two videos below. Take a previous piece of artwork done in class (could be a practice exercise, Photoshop assignment, or vector graphic) and, using InDesign, add typography--a headline, a caption/slogan, a word, or several words--to give the composition new meaning. Think in terms of symbolism, metaphor, impact, effective type design, unity of style, and polished composition/depth. In other words, use the skills you've read about in your textbook and discussed in class to make the type work WITH the existing art as a integrate whole that suggests effective unity and puts a new spin on your artwork. (Don't just plop that type in--make it PART of the artwork.) When completed with this assignment be sure to Package your file so fonts are available to me! (Go to FIle>Package and save)  


Practice Exercise #7
Page Layout Tutorial

(Due next Thurs. April 14)
  • 4 pts.

Directions: Download and complete the 3-part step-by-step newsletter layout tutorial in InDesign at Tutorial7.doc  
This is a pretty involved tutorial so give yourself PLENTY of time to complete this practice assignment and watch all the videos for InDesign in the training tab FIRST. 
When you are done with this practice, you should be an expert in building a document using in InDesign!

You will also need to download and unzip the support (photo and art) files at: Practice 7 support files.

Assignment #7
Concert Poster 
10 points

Objective: While this project is a design assignment, you may use any Adobe Creative Suite software or combinations thereof to produce it, as long as the final art is “press ready” as both an InDesign and a PDF print document when completed. (Final size should be no smaller than 14 x 17 in.)
Poster by Alex Wexler
You will design a concert (or other event) poster including relevant details about the event. The artwork may be original or “borrowed and enhanced” but the overall design, typography,and layout must be yours alone. Pay particular attention to creative typography—I’ll be looking for unique type treatment or other creative graphic design elements.

This assignment is meant to be a showcase of what you’ve learned about unity, composition, and impact this semester—so show off a little. If Illustrator is your best medium, then design part of your work in Illustrator, for instance.

When you have accomplished the overall layout and the individual design components, you may need to consult with me in class to receive instructions for how the final files would be prepared for press from InDesign as a print-ready PDF. (This includes bleeds, crop and registration marks, color bars, and art and fonts packaged into the ID file.)

IMPORTANT NOTE ABOUT USING BLEEDS: When you bleed a photo or any color background or art to the edge of your document, you need to allow your printer one-eighth inch of bleed that extends off the page. What this means is that the printer is going to cut away that much of your content wherever you indicate a bleed. So keep this in mind when designing! Have a 1/8" of content on any side of your art (or display type) you want to bleed that you don't mind losing. (As a rule of thumb, leave yourself choices when working in Photoshop or Illustrator; get in the habit of leaving extra content around the image edges so you can crop or bleed effectively in InDesign.) Start your new document in InDesign with the bleed included before importing the art (set the bleed to.125 in or 1p0). In InDesign, your page edge is the black line, the red line is the printers' bleed (the blue or purple line is the frame around the "active area" indicating where you set your margins). Anything between the red and black lines will be trimmed away. (Bleeds give the printer's trimming apparatus room for error so ugly white paper doesn't show at the edge if the trimmer should slip up.)

When Finished: Export the finished poster as a print-ready document in PDF format and email it to me, keeping the final ID file in your drop folder on our server. Package (see the ID "file" menu commands) your fonts and images into a folder you keep in your drop folder for my access. (A written component is not required with this assignment, but your email should describe to me the group or event you’ve designed your poster for.)

Evaluation Criteria: (each objective is worth 1.00 point)
  • Sophistication/Professionialism of Presentation
  • Overall Composition Choices/Unity
  • Balance/Eye Path/Use of Negative Space
  • Complexity of Work/Demonstration of Design Skills/Meets Assignment
  • Effectiveness of Typography
  • Attention to Detail/Finesse
  • Use of Color
  • Theme/Communication of message
  • Creativity
  • Showcases software skill learned over semester 
Assignment #8
Revamp the Newsletter Tutorial 
(10 points)

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Using Live Paint & Fixing Gaps

Illustrator Type Tools

Manipulating Individual Letters in Illustrator

Use the Width Tool to Shape Letters

Warping Text in Illustrator

Unique Type Treatment

The Illustrator Curvature Tool

Terry White's Top Ai Tips

Smoothing with the Pen Tool as You Draw

Using Live Corners

Using the Curvature Tool

Layer Masking Explained

Advanced Masking

Photo Composite Basics

Using Alpha Channels

Using a Clipping Mask

Blending Modes Explained

Creating Realistic Shadows

Adding a Light Source

Changing Light Sources

Masking Hair in Photoshop

Secrets of HDR

Using Color Replacement to Select & Change Colors

A variety of demos of the color replacement tool

Fun with Color Themes

Playing with Complementary Colors

Spot Color

Painting with Color for a Warhol Effect

Match and Replace Colors

Achieving Cinematic Colors in Photoshop with Alpha Channels

Photo Sharpening Tips

Jonathon Klein: World Changing Photos

Or community based creativity?

Photo Artist Eugenio Recuenco

This is photography, not animation!