Monday, April 13

This Week, April 14-16

TUESDAY APR. 14
Due by start of Tuesday's class: Practice 6. Adding Text to Image in InDesign (see below). You also need to have watched all the InDesign training videos by before class.

Read...

THURSDAY APR. 16
Read...
Work on Practice Exercise 7 in class (newsletter tutorial) AND begin Poster project (A#7)--see guidelines below.


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Practice Exercise #6:
Add text to an image in InDesign
(Due today, Tuesday)

(above by Ami Soto)
  • 2 pts
    First, watch the two videos below. Take a previous piece of artwork done in class (could be a practice exercise, Photoshop assignment, or vector graphic) and, using InDesign, add typography--a headline, a caption/slogan, a word, or several words--to give the composition new meaning. Think in terms of symbolism, metaphor, impact, effective type design, unity of style, and polished composition/depth. In other words, use the skills you've read about in your textbook and discussed in class to make the type work WITH the existing art as a integrate whole that suggests effective unity and puts a new spin on your artwork. (Don't just plop that type in--make it PART of the artwork.)  
        When finished... Export as a PDF (for print) and email to me. 
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Assignment #7
Concert Poster 
Due next Tuesday, Apr. 21
10 points



Objective: While this project is a design assignment, you may use any Adobe Creative Suite software or combinations thereof to produce it, as long as the final art is “press ready” as both an InDesign and a PDF print document when completed. (Final size should be no smaller than 14 x 17 in.)
Poster by Alex Wexler
You will design a concert (or other event) poster including relevant details about the event. The artwork may be original or “borrowed and enhanced” but the overall design, typography,and layout must be yours alone. Pay particular attention to creative typography—I’ll be looking for unique type treatment or other creative graphic design elements.

This assignment is meant to be a showcase of what you’ve learned about unity, composition, and impact this semester—so show off a little. If Illustrator is your best medium, then design part of your work in Illustrator, for instance.

When you have accomplished the overall layout and the individual design components, you may need to consult with me in class to receive instructions for how the final files would be prepared for press from InDesign as a print-ready PDF. (This includes bleeds, crop and registration marks, color bars, and art and fonts packaged into the ID file.)

IMPORTANT NOTE ABOUT USING BLEEDS: When you bleed a photo or any color background or art to the edge of your document, you need to allow your printer one-eighth inch of bleed that extends off the page. What this means is that the printer is going to cut away that much of your content wherever you indicate a bleed. So keep this in mind when designing! Have a 1/8" of content on any side of your art (or display type) you want to bleed that you don't mind losing. (As a rule of thumb, leave yourself choices when working in Photoshop or Illustrator; get in the habit of leaving extra content around the image edges so you can crop or bleed effectively in InDesign.) Start your new document in InDesign with the bleed included before importing the art (set the bleed to.125 in or 1p0). In InDesign, your page edge is the black line, the red line is the printers' bleed (the blue or purple line is the frame around the "active area" indicating where you set your margins). Anything between the red and black lines will be trimmed away. (Bleeds give the printer's trimming apparatus room for error so ugly white paper doesn't show at the edge if the trimmer should slip up.)



When Finished: Export the finished poster as a print-ready document in PDF format and email it to me, keeping the final ID file in your drop folder on our server. Package (see the ID "file" menu commands) your fonts and images into a folder you keep in your drop folder for my access. (A written component is not required with this assignment, but your email should describe to me the group or event you’ve designed your poster for.)

Evaluation Criteria: (each objective is worth 1.00 point)
  • Sophistication/Professionialism of Presentation
  • Overall Composition Choices/Unity
  • Balance/Eye Path/Use of Negative Space
  • Complexity of Work/Demonstration of Design Skills/Meets Assignment
  • Effectiveness of Typography
  • Attention to Detail/Finesse
  • Use of Color
  • Theme/Communication of message
  • Creativity
  • Showcases software skill learned over semester 
Some Resources:

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Practice Exercise #7
Newsletter Layout Tutorial 

(Due by Tuesday, Apr. 21)
  • 4 pts.
    Directions: Complete the 3-part step-by-step newsletter layout tutorial in InDesign that is found at Tutorial7.doc  
This is a pretty involved tutorial so give yourself PLENTY of time to complete this practice assignment and watch all the videos for InDesign in the training tab FIRST. 


When you are done with this practice, you should be an expert in building a document using in InDesign! While you work on this assignment, you should go forward and work on Assignment 7--you may even finish it before you've finished the tutorial.
  • Note: there are several basic composition and design issues built into this tutorial that detract from the finished product. Find them and improve the final product. Your grade will be based on technical skill and completion of the tutorial but will also reflect how well you are able to improve upon the instructions provided. 


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