.Read Chapter 3: Space and (online) Raster vs. Vector (click next and read both pages of this)
& What the Heck is a Pen Tool
.Watch Training Videos for Skill Set 3 "Essential Illustrator Training"
.Print a clear copy of your final Photoshop Composite to turn in.
.Due in class: Pen Tool Exercises 1 & 2 (Download on MOD2)
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.Wed Feb 26
.Read Chapter 4: Line and (online) The Illustrator Interface
.Complete Training Videos for AI
Begin Practice 4 & 5/Due first thing Monday
Start on Logo Project
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. . . Adobe Illustrator Practice Exercises 4 & 5 . . .
NOTE: Before you begin Practice Exercises 4 & 5 for Adobe Illustrator, you need to have completed the Video Tutorials on Paths and The Pen Tool (Chapter 5 of "Essential Training at Lynda.com) and the two pen tool exercises with the downloadable AI files described in class: PEN TOOL EXERCISEs 1 & 2 (if you missed them download here)
Practice Four (P4):
Using the pen tool (in Illustrator), trace an object in a photo to create a silhouette or contour drawing (using paths and strokes). Use the fill function then to make parts of your image different values or colors. Load your finished work in the student drop box for a grade. (2 pts)
USEFUL RESOURCE FOR PRACTICE 4:
USEFUL RESOURCE FOR PRACTICE 4:
Practice Five (P5):
Use the shape tools, shape builder, blob brush, pen, pencil, live paint bucket, and other tools to create a simple object, geometric design, or complex symmetrical shape “from scratch.” Load your finished work in your folder on server 8 for a grade. (2 points)
some PRACTICE RESOURCES:
Some More Helpful Videos
- Pen Tool
- Understanding Paths
- Tracing
- Tracing
- Object Drawing
- Your Shape Tools
- Object Drawing with Shape Builder
- Best Drawing Tips for Non-Artists
- Draw a Cartoon Face
- Build a Dog
- Fill & Stroke
- Shape Builder Tool
- Using Gradients (Build a Metal Button)
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Assignment #4:
Logo
Logo
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| Logo by Catherine Johns
(5 points)
In this project you will create a trademark and logo for a business, product, or organization of your choice
You
can use the pen tool, shapes, shapebuilder, and other tools along with
stroke and fill in Adobe Illustrator (AI) to create both a black and
white and a color version of a logo and trademark (a company or product name designed to work together with accompanying defining object/representational image) .
When
you design the logo in black and white (which can include grayscale in
the final rendering) think of it as it might be used in a newspaper ad
or other poor quality printing venue (not too much detail and with the
application of heavy strokes). Remember,
too, logos are used as small as business card art, so make display fonts
readable at the smallest likely size (print it out postage stamp size
and test it with your eyes.) You do not have to design your own
typeface--may use existing fonts--but you should fix kerning and leading
(no professional uses foundry fonts "as is" in display text). Pay
attention to spacing and elegance in your use of fonts.
For
the trademark in the logo (the object design) try not to stop at simple
line art but stretch yourself and figure out how to effectively
incorporate negative space as well as color and or value. (But
beware--gradients can "break-down" or "band" and are sensitive to sizing
and printing conditions. Same goes for textures. If you decide to use
these in your design keep them simple and have two versions of the color
logo to present—with and without detail. Keep use of values/tones to the minimum necessary for your marketing intent.)
Before creating your artwork in Illustrator, you must turn in an Adjective Matrix, Thumbnails, and Mock-Up in marker or pencil as discussed in class (see handout below). You should hand-sketch at least 5 thumbnails to be presented in class before you begin the project.
Simplicity
is your goal, but also capturing identity, interest, and unique appeal
(simple should not equal boring). You should also pay attention to how
the logo would be used and adapt your design accordingly. Use negative space efficiently
and don’t clutter your graphic. Because of their apparent simplicity
and ability to distill identity into a unified graphic, logos are
deceptively hard to do well. And, because they get used in everything
from stationery to product labeling to websites to semi-trucks, the art
must offer a practical multi-purpose design. That’s why logo design is
good practice for sharpening your design skills. Vector software
applications like Illustrator are best to use for logos, because the
finished art can be easily scaled-up (or down) without loss of detail,
printed at any resolution, and easily manipulated and edited into other
designs while file sizes are kept small. Vector graphics stay sharp and
clean while the type remains razor-sharp. Pay attention to clean
pathwork and detail in your AI file!
The criteria you are graded on will include:
• Design & Composition Choices
• Overall Aesthetics/Symoblism/Interpretation
• Fulfillment of Assignment Requirements/Preproduction
• Effective use of Negative Space
• Contrast/Value Choices
• Appropriate Complexity of Work/Demonstration of Software Skill • Clarity/Skill with vector paths/Attention to Detail/Finesse • Use of Pen Tool, Shapes, and Fills • Use of Typography/Appropiate application of strokes . Application of Color
Upload
the AI file with your paths intact to your server folder before class
on the day of critique. If you continue to work on your art after the
critique email a PDF of the final revised images to me to let me know it is ready for re-evaluation. As
with all Art 109 projects, when you send a file by email be sure your
name is somewhere in the file name or it may not be accepted.
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RESOURCES
Tutorials:
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