- Read Chapter 3: Space and (online) Raster vs. Vector plus What the Heck is a Pen Tool
- Watch RemainingTraining Videos for Skill Set 3 "Essential Illustrator Training"
- Due in class: Pen Tool Exercises 1 & 2 (you will find these on your workstation desktop)
TODAY'S POWERPOINTS:
Intro to Illustrator
Student Practice 4 & 5 Examples
Raster vs. Vector Files
Start on Practice Four (P4):
Using the pen tool (in Illustrator), trace an object in a photo to create a silhouette or contour drawing (using paths and strokes). Use the fill function then to make parts of your image different values or colors. Guidelines for tracing a photo appear in the first downloadable doc below. (2 pts)
IMPORTANT RESOURCES FOR PRACTICE 4:
IMPORTANT RESOURCES FOR PRACTICE 4:
________________________________________________________________________
.Day 12...July 16
- Read Chapter 4: Line and (online) The Illustrator Interface
- Complete Training Videos for Ai
- Begin Practice 5
________________________________________________________________________
- DOWNLOAD this document to complete the preparation for Assignment #4, the Logo Project
.Day 13...July 17
________________________________________________________________________
- Read Chapter 5: Shape and (online) Vital Tips for Effective Logo Design plus Adjective Matrix for Your Logo from the Assignment 5 guidelines on Mod2
- Review Training Videos for Ai
- Due: Practice Practice 4-Trace a Photo (2 points); Logo Prep (thumbnails for A#4 & matrix)
.Day 14...July 18
- Read Chapter 16: Style
- Due: Practice Practice 5 Draw a Freeform Object (2 points)
Practice Five (P5):
Use the shape tools, shape builder, blob brush, pen, pencil, live paint bucket, and other tools to create a simple object, geometric design, or complex symmetrical shape “from scratch.” (2 points)
some PRACTICE RESOURCES:
Some More Helpful Videos
- Pen Tool
- Understanding Paths
- Tracing
- Tracing
- Object Drawing
- Your Shape Tools
- Object Drawing with Shape Builder
- Best Drawing Tips for Non-Artists
- Draw a Cartoon Face
- Build a Dog
- Fill & Stroke
- Shape Builder Tool
- Using Gradients (Build a Metal Button)
Assignment #4:
Logo
Logo
 |
| Logo by Catherine Johns
(5 points)
In this project you will create a trademark and logo for a business, product, or organization of your choice
You must use the pen tool, shapes, stroke, and fill in Adobe Illustrator (AI) to create both a black and white and a color version of a logo and trademark (a company or product name designed with accompanying defining object/representational image) .
When you design the logo in black and white (which can include grayscale in the final rendering) think of it as it might be used in a newspaper ad or other poor quality printing venue (not too much detail and with the application of heavy strokes). Remember, too, logos are used as small as business card art, so make display fonts readable at the smallest likely size (print it out postage stamp size and test it with your eyes.) You do not have to design your own typeface--may use existing fonts--but you should fix kerning and leading (no professional uses foundry fonts "as is" in display text). Pay attention to spacing and elegance in your use of fonts.
For the trademark in the logo (the object design) try not to stop at simple line art but stretch yourself and figure out how to effectively incorporate negative space as well as color and or value. (But beware--gradients can "break-down" or "band" and are sensitive to sizing and printing conditions. Same goes for textures. If you decide to use these in your design keep them simple and have two versions of the color logo to present—with and without detail. Keep use of values/tones to the minimum necessary for your marketing intent.)
Before creating your artwork in Illustrator, you must turn in an Adjective Matrix, Thumbnails, and Mock-Up in marker or pencil as discussed in class (see handout below). You should hand-sketch at least 5 thumbnails to be presented in class before you begin the project.
Simplicity is your goal, but also capturing identity, interest, and unique appeal (simple should not equal boring). You should also pay attention to how the logo would be used and adapt your design accordingly. Use negative space efficiently (!) and don’t clutter your graphic. Because of their apparent simplicity and ability to distill identity into a unified graphic, logos are deceptively hard to do well. And, because they get used in everything from stationery to product labeling to websites to semi-trucks, the art must offer a practical multi-purpose design. That’s why logo design is good practice for sharpening your design skills. Vector software applications like Illustrator are best to use for logos, because the finished art can be easily scaled-up (or down) without loss of detail, printed at any resolution, and easily manipulated and edited into other designs while file sizes are kept small. Vector graphics stay sharp and clean while the type remains razor-sharp. Pay attention to clean pathwork and detail in your AI file!
The criteria you are graded on will include:
• Design & Composition Choices
• Overall Aesthetics/Symoblism/Interpretation
• Fulfillment of Assignment Requirements/Preproduction
• Effective use of Negative Space
• Contrast/Value Choices
• Appropriate Complexity of Work/Demonstration of Software Skill • Clarity/Skill with vector paths/Attention to Detail/Finesse • Use of Pen Tool, Shapes, and Fills • Use of Typography/Appropiate application of strokes . Application of Color
Leave the Ai file with your paths intact on your workstation desktop and email a PDF of the final images to me after the critique to let me know it is ready for evaluation. You should briefly discuss in your email (3-5 sentences) what you were attempting to communicate with the logo, what kind of business or product it represents, and what tools you used in the software to create it. As with all Art 109 projects, when you send a file by email be sure your name is somewhere in the file name or it may not be accepted.
|
RESOURCES
No comments:
Post a Comment