.Read for Tuesday:
- Chapter 10: Layout
- and (online)--
.Review for Thursday: Chapter 18: Typography
In Class--
Discuss: Packaging Files. Bleeds. Working with Body Text.
Complete Practice Exercises 6 & Practice 7 Newsletter Tutorial by the end of this week.
Complete Poster project (A#7) for critique next Tuesday (April 20). Work on Project 8 (Newsletter Revamp) simultaneously (Due next Thursday).
See current assignments below...
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Practice Exercise #6:
Add text to an image in InDesign
(due the end of class Thursday)
Ad
Add text to an image in InDesign
(due the end of class Thursday)
Ad
Add Type to Art
 |
| (above by Ami Soto) |
- (2 pts)
First, watch the two videos below. Take a previous piece of artwork done in class (could be a practice exercise, Photoshop assignment, or vector graphic) and, using InDesign, add typography--a headline, a caption/slogan, a word, or several words--to give the composition new meaning. Think in terms of symbolism, metaphor, impact, effective type design, unity of style, and polished composition/depth. In other words, use the skills you've read about in your textbook and discussed in class to make the type work WITH the existing art as a integrate whole that suggests effective unity and puts a new spin on your artwork. (Don't just plop that type in--make it PART of the artwork.) When completed with this assignment be sure to Package your file so fonts are available to me! (Go to FIle>Package and save)
- Image How-to-video (work with & placing/resizing in InDesign)
- Creating and Working with Text Frames
- InDesign Sample Practices
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Practice Exercise #7
Page Layout Tutorial
(Due next Thurs. April 14)
Page Layout Tutorial
(Due next Thurs. April 14)
- 4 pts.
Directions: Download and complete the 3-part step-by-step newsletter layout tutorial in InDesign at Tutorial7.doc
You will also need to download and unzip the support (photo and art) files at: Practice 7 support files.
Assignment #7
Concert Poster
10 points
Objective: While this project is a design assignment, you may use any Adobe Creative Suite software or combinations thereof to produce it, as long as the final art is “press ready” as both an InDesign and a PDF print document when completed. (Final size should be no smaller than 14 x 17 in.)
 |
| Poster by Alex Wexler |
You will design a concert (or other event) poster including relevant details about the event. The artwork may be original or “borrowed and enhanced” but the overall design, typography,and layout must be yours alone. Pay particular attention to creative typography—I’ll be looking for unique type treatment or other creative graphic design elements.
This assignment is meant to be a showcase of what you’ve learned about unity, composition, and impact this semester—so show off a little. If Illustrator is your best medium, then design part of your work in Illustrator, for instance.
When you have accomplished the overall layout and the individual design components, you may need to consult with me in class to receive instructions for how the final files would be prepared for press from InDesign as a print-ready PDF. (This includes bleeds, crop and registration marks, color bars, and art and fonts packaged into the ID file.)
IMPORTANT NOTE ABOUT USING BLEEDS: When you bleed a photo or any color background or art to the edge of your document, you need to allow your printer one-eighth inch of bleed that extends off the page. What this means is that the printer is going to cut away that much of your content wherever you indicate a bleed. So keep this in mind when designing! Have a 1/8" of content on any side of your art (or display type) you want to bleed that you don't mind losing. (As a rule of thumb, leave yourself choices when working in Photoshop or Illustrator; get in the habit of leaving extra content around the image edges so you can crop or bleed effectively in InDesign.) Start your new document in InDesign with the bleed included before importing the art (set the bleed to.125 in or 1p0). In InDesign, your page edge is the black line, the red line is the printers' bleed (the blue or purple line is the frame around the "active area" indicating where you set your margins). Anything between the red and black lines will be trimmed away. (Bleeds give the printer's trimming apparatus room for error so ugly white paper doesn't show at the edge if the trimmer should slip up.)
IMPORTANT NOTE ABOUT USING BLEEDS: When you bleed a photo or any color background or art to the edge of your document, you need to allow your printer one-eighth inch of bleed that extends off the page. What this means is that the printer is going to cut away that much of your content wherever you indicate a bleed. So keep this in mind when designing! Have a 1/8" of content on any side of your art (or display type) you want to bleed that you don't mind losing. (As a rule of thumb, leave yourself choices when working in Photoshop or Illustrator; get in the habit of leaving extra content around the image edges so you can crop or bleed effectively in InDesign.) Start your new document in InDesign with the bleed included before importing the art (set the bleed to.125 in or 1p0). In InDesign, your page edge is the black line, the red line is the printers' bleed (the blue or purple line is the frame around the "active area" indicating where you set your margins). Anything between the red and black lines will be trimmed away. (Bleeds give the printer's trimming apparatus room for error so ugly white paper doesn't show at the edge if the trimmer should slip up.)
When Finished: Export the finished poster as a print-ready document in PDF format and email it to me, keeping the final ID file in your drop folder on our server. Package (see the ID "file" menu commands) your fonts and images into a folder you keep in your drop folder for my access. (A written component is not required with this assignment, but your email should describe to me the group or event you’ve designed your poster for.)
Evaluation Criteria: (each objective is worth 1.00 point)
- Sophistication/Professionialism of Presentation
- Overall Composition Choices/Unity
- Balance/Eye Path/Use of Negative Space
- Complexity of Work/Demonstration of Design Skills/Meets Assignment
- Effectiveness of Typography
- Attention to Detail/Finesse
- Use of Color
- Theme/Communication of message
- Creativity
- Showcases software skill learned over semester
Resources:
Assignment #8
Revamp the Newsletter Tutorial
(10 points)
It is important that you have read the assigned readings in the online Adobe Manual: grids and guide lines and creating pages and spreads
Using the finished tutorial as a template, consider how the pages hold style continuity within a particular grid system (as explained in class) and improve upon it. Use the tutorial newsletter as a template but use your own images and headlines to give it a fresh look and tweak the design to be more professional.
The finished piece should serve as a full-size mock-up in InDesign for a 4-page newsletter with your own stamp on it. You are copying the layout but introducing your own subject matter, art, photos (which may be borrowed from the Internet), and display text choices to give it your own "signature."
Preliminary: To begin this project start by watching the video on Magazine design found at http://www.youtube.com/watch?v=1Cu5FuAdOVY&feature=related
.
Examine your tutorial newsletter for its page-to-page, article-to-article continuity. Is it working? If not, fine tune your grid, column lines, and anchor points. (Find the imaginary rule lines (psychic wire) used by the creator to facilitate the design grid. Note the in consistencies. What would be helped by repeating elements? Make a visual guide as you study the publication, writing notes and column/gutter measurements directly in your sketchbook. You will be turning in your notes and/or sketches with your final InDesign document.
Examine your tutorial newsletter for its page-to-page, article-to-article continuity. Is it working? If not, fine tune your grid, column lines, and anchor points. (Find the imaginary rule lines (psychic wire) used by the creator to facilitate the design grid. Note the in consistencies. What would be helped by repeating elements? Make a visual guide as you study the publication, writing notes and column/gutter measurements directly in your sketchbook. You will be turning in your notes and/or sketches with your final InDesign document.
While examining the newsletter for recurring fonts and other repeating stylistic choices, consider such details as page size, folio location, column widths, typographic and stylistic continuity, use of horizontal anchor-lines (weight lines), etc.--all things that make up a publication's unique "look."
In summary, improve on the design and demonstrate your understanding (as explained in class) of good design. You will be evaluated on your attention to detail for things such as point size and style of body text and accurate measurements throughout (alley widths, common headline sizes, and consistent artistic styles--such as BW vs. color photo vs. illustration, etc.). You will also be evaluated on the elegance and readability of your type.
Your layout needs to include effective typography with important elements like pull quotes, teasers, subheads, captions, and anything else that might appear on a “real” page of a magazine. Select any photos you wish to use at an appropriate resolution (240 to 300dpi for print). Search out interesting fonts to use as your display text. Use negative space efficiently and don’t clutter your layout. Pay attention to readability, focal points, eye path, and other effective magazine design rules AND GOOD VISUAL STORYTELLING.
In summary, improve on the design and demonstrate your understanding (as explained in class) of good design. You will be evaluated on your attention to detail for things such as point size and style of body text and accurate measurements throughout (alley widths, common headline sizes, and consistent artistic styles--such as BW vs. color photo vs. illustration, etc.). You will also be evaluated on the elegance and readability of your type.
Your layout needs to include effective typography with important elements like pull quotes, teasers, subheads, captions, and anything else that might appear on a “real” page of a magazine. Select any photos you wish to use at an appropriate resolution (240 to 300dpi for print). Search out interesting fonts to use as your display text. Use negative space efficiently and don’t clutter your layout. Pay attention to readability, focal points, eye path, and other effective magazine design rules AND GOOD VISUAL STORYTELLING.
Your final layout should look like a published article E-newsletter or magazine spread. You may use place marker text for body copy in your mock-up but write your own headlines.
Do not worry about printers marks or bleeds for this assignment.
Export the finished article as PDF format but also keep the original InDesign file in your student folder. Be sure to "PACKAGE" your file, too. as explained in class. (For an explanation of packaging, refer to the Adobe reference manual | Look for "package" under the ID "File" menu commands. Packaging places your fonts and images into a folder you keep for your printer (or instructor).
When exporting to PDF (for print) for this assignment you do not need to worry about printers’ marks (IN THE EXPORT DIALOGUE BOX that appears after "save." This final InDesign file is a finished mock-up (it does not have to be prepared for lithographic printing but should look as professional as any page in a magazine would and be ready for a creative director to understand and take it from here.)
Evaluation Criteria: The finished assignment will show an understanding of page continuity, magazine design traditions, effective typography, and readability, accurate translation of an existing design grid, and effective use of repetition and rhythm. You will be evaluated on how well your article looks like it came out of the same publication as the one you are "duplicating"--but also for your creative ability to put your own unique signature on it, with attention to focal interest, and evidence of effective planning with accurately measured detail.
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