Vocabulary for Quiz 4

To opt out of the fourth quiz (Chapters 10, 13, & 17) define the following terms and turn them in by November 29 (beginning of class). A printable version of these is available on Blackboard under Course Documents (along with the appropriate powerpoints from class lecture).

CHAPTER 10, HANDOUTS, & LINKED ARTICLE (http://desktoppub.about.com/od/grids/l/aa_gridsorder.htm)

Name the 6 standards of layout that arise from the influence of the written word in print media.

Define:

• Grid
• Anchor
• Serif
• Non-Serif
• Gutter
• Alley
• Style Sheet (from class/blog)

And from Class (powerpoint on Grid Design):

Name at least 4 rules for improved readability of text

• Byline
• Deck
• Pull-Quote
• Sidebar
• Kerning
• Leading
• Tracking
• Em
• Pica
• Point
• Bleed
• Expanded type
• Condensed type
  

CHAPTER 13

Define:

• Rhythm
• Repetition
• Visual Vocabulary
• Non-linear Rhythm
  

CHAPTER 17

Explain how emphasis is achieved in composition

Define:

• Navigation
• Arrangement
• Layout
• Z pattern